Popoli

Some of the best meals are the ones you do not plan too far ahead. A table set quickly, a few good ingredients, a bottle opened, friends arriving earlier than expected. Popoli is built around that feeling. An olive oil made with care, meant to be used generously and shared often.

When we started working with Popoli, we were drawn to their story straight away. Three generations pressing and harvesting olive oil on the same patch of land. What mattered most was translating that history into something that felt relevant and lived in, not nostalgic or overly styled.

Working with us

Our starting point was conversation. Understanding what Popoli wanted to lean into, from their design-led approach to their belief that great olive oil belongs at the centre of the table. From there, we developed the concept The Spontaneous Dinner at Home. A story that celebrates quiet luxury, togetherness and the beauty of everyday hosting.

As with all Behosted shoots, the concept was shaped through a detailed moodboard shared with the client for sign-off. We explored atmosphere, colour, texture and environment, leaning into a darker, moodier palette with subtle retro elements. Rustic table settings, tactile surfaces and editorial-style food close-ups formed the visual language, with Popoli olive oil woven through every moment rather than positioned as a standalone product.

The outcome

The shoot itself centred around a table made for sharing. Food spread across the surface rather than plated individually, encouraging movement, conversation and ease. Fresh focaccia torn by hand, bowls of homemade pasta, and simple ingredients elevated through generous pours of Popoli olive oil. The oil was not styled as an afterthought, but as the thread that tied everything together.

Drinks played their part in the story too. Glasses raised in the middle of the table, capturing small moments of connection. The drink of the night was a simple martini with olives, understated and timeless, echoing the brand’s focus on quality over excess.

Dessert closed the evening with an olive oil cake, rich and unfussy, a nod to Popoli’s belief that their oil belongs in every part of the meal. The table felt full, slightly messy, and completely intentional. A dinner that looked like it had evolved naturally rather than been staged.

The end result

Once the shoot was complete, the final imagery and short-form video content were shared back with Popoli for use across their own channels. Content designed to feel editorial yet approachable, rooted in real moments and real use.

This project reflects how Behosted helps brands tell their stories. By working closely with our clients, understanding what matters most to them, and bringing those ideas to life through thoughtful content creation. With Popoli, the result was a visual story about togetherness, heritage and the simple joy of gathering around a table, with good olive oil at the heart of it all.